Viral Marketing Statistics | Why Is Viral Marketing Important?
I created Viral Monopoly Reviews and researched viral marketing statistics because viral marketing is a very powerful tool that many Internet marketers fail to take advantage of.
So what is viral marketing and why is it important?
Viral marketing, also know as viral advertising, marketing buzz, and social media marketing, refers to a marketing technique that uses social networks such as YouTube to reach to spread the marketing message. It is called viral marketing because the goal is to have users spread the marketing message by sharing it with others. When a marketing message becomes popular and people start to share it with others, it spreads the same way a virus would. That is why it is called viral marketing. These marketing messages can take the form of videos, flash animation, games, images, or even text messages.
Viral marketing is important because of the huge marketing potential for very little cost. If you already have a website, you can start a viral marketing campaign for $50. Click here for Viral Monopoly, automated software to start your viral marketing campaign.
Here are some viral marketing statistics to illustrate how powerful viral marketing is.
Viral marketing campaigns produce 750% more clicks than traditional banner ads. – MarketingExperiments.com (November 2006)
Google and many other search engines are increasingly using social signal metrics to rank Search Engine Results (SERPs).- Maxminzer (June 2011)
Although Google’s algorithms are a trade secret, experts estimate that social signal metrics account for 7% of the algorithm for 2011 – SEOmoz (2011)
Email Viral Marketing statistics
89% of respondents said they actively share content with others via email. – Sharpe Partners (Jan 2006)
25% sharing daily or almost daily. – Sharpe Partners (Jan 2006)
64% of the female respondents said they shared content at least once a week, versus 58 percent of the males. – Sharpe Partners (Jan 2006)
Email is the preferred method of commercial communication by 74% of all online adults. – Merkle “View From the Digital Inbox 2011?” (2011)
63 % of mobile email users check the account a minimum of once per day. – Merkle “View From the Digital Inbox 2011″ (2011)
Email has been used by nearly 90% of consumers since 2005. – MarketingProfs, “2010 Digital Marketing Fact Book” (Spring Edition, 2010)
More than 90% of Internet users between 18 and 72 said they send and receive email, making it the top online activity just ahead of search engines. – Pew Internet and American Life Project (Feb 2009)
15% of Americans describe themselves as “addicted to email”. – AOL (2007)
59% of people emailing from portable devices are checking email in bed while in their pajamas; 53% in the bathroom; 37% are checking email while they drive; and 12% admit to checking email in church. – AOL (2007)
55% of US internet users say the motivation behind giving their email address to a company is to get a “freebie” in exchange for my email address. -ExactTarget “Email X-Factor Study” (2010)
57% of internet users worldwide said they are more apt to buy a product in a store after getting a marketing email. – e-Dialog, “Global Perspectives: a Study of Consumer Attitudes to Digital Marketing” (2010)
59% of email users spend more than 20 minutes a week with permission email and 27% spend an hour or more weekly. – Merkle Interactive Services (2009)
58 percent of consumers start their online day by reading their emails. Meanwhile, 20 percent begin on search engines and 11 percent check their Facebook pages. -ExactTarget “Email X-Factor Study” (2010)
Facebook Viral Marketing statistics
Facebook has over than 750 million active users. – Facebook (2011)
Of those 750 million active users, 50% log on each day. That is over 375 million visitors daily. – Facebook (2011)
People spend over 700 billion minutes per month on Facebook. That is a 7 with 11 zeros behind it. – Facebook (2011)
A recent study estimated that the number of members in Facebook will grow to about 115 percent every year. – Facebook Marketing (November 2010)
The average Facebook user has 130 friends. – Facebook (2011)
More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. – Facebook (2011)
According to Alexa, Twitter is the 2nd most popular website in the world. – Alexa (2011)
Facebook is responsible for 60.19% of all website traffic from social media websites worldwide. – StatCounter (September 2011)
Twitter Viral Marketing statistics
17 million people use Twitter – Convince & Convert (2010)
Twitter creates 460,000 new accounts per day. – Twitter (2011)
On average, people send 140 million Tweets per day. – Twitter (2011)
49% of monthly Twitter users follow brands or companies. – Convince & Convert (2010)
Twitter users are 3 times more likely to follow brands than Facebook users. – Convince & Convert (2010)
42% of Twitter customers learn about products and services via Twitter. 41% provide opinions about products/services. 19% seek customer support. – Convince & Convert (2010)
63% of Twitter users access social networks via mobile phone. – Convince & Convert (2010)
The number of mobile users increased 182% in 2010. – Twitter (2011)
According to Alexa, Twitter is the 9th most popular website in the world. – Alexa (2011)
StumbleUpon Viral Marketing statistics
StumbleUpon has 9,642,000 total unique visitors as of July 2011. – Comscore (July 2011)
StumbleUpon has over 10 million active users. – eStrategy After Hours (Jul 2010)
StumbleUpon grew 424.8% year over year. – Comscore (July 2011)
StumbleUpon has 800 million “stumbles” per month. – Business Insider (April 2011)
On average, Stumblers Stumble 25 pages per day. – eStrategy After Hours (Jul 2010)
StumbleUpon is responsible for 50.07% of all website traffic from social media websites in the US. – StatCounter (September 2011)
As of July 2011, StumbleUpon surpassed Facebook as the biggest traffic driver among social media websites in the US. – StatCounter (September 2011)
Other Viral Marketing statistics
Digg has 7,867,000 total unique visitors per month as of July 2011, but it had a negative growth of 56.9% tear over year. – Comscore (July 2011)
By the end of 2008, Delicious had more than 5.3 million users. – Wikipedia (September 2011)
As of February 2011, Delicious had over 900,000 visitors per month. – Quantcast (September 2011)
After reviewing these viral marketing statistics it is easy to see why viral marketing is important. Imagine what a small percentage of 30,000,000,000 pieces of content shared daily could do for your business. Fortunately, there are ways to capture some of that traffic.






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